Story

My story

I’ll never forget eagerly answering the phone on my first day at Propercorn to be greeted with more angry jargon than my experience could handle, “Alright darling – where are my pallets then? You’re taking the mickey now”. The truth is, I had no idea what a pallet was, let alone where his were.

I was lucky enough to be “Head of Everything-that-nobody-wanted-to-do” – the Operations and Strategy Director – and enjoyed the growth from five to 45 employees, from our field sales team consisting of just our mums to it becoming a nationwide army.

After the four best years of my career, I packed it in to explore the ideas in my notebook, all the while spending time with the most exciting brands in food and drink.

These entrepreneurs, tastemakers, and visionaries are the most inspiring individuals I’ve ever met – however, with passion and creativity coming first in this industry, I saw gaps.

No one is alone in searching barcode requirements for hours, or in not knowing if the cost price is a good deal, or in studying nutritional values until their eyes can’t see them anymore. But everyone feels alone.

So I put away my notebook and decided I would focus on doing everything I can to simplify the complicated and break down the walls between brands. I truly believe that, by coming together, we are creating something more powerful than we could ever achieve alone.

Small brands. Big thinking.