Empowering the brands of tomorrow

We foster the Community of challenger food & drink brands and provide expert knowledge, experience and growth services to enable them to thrive.
challenger brands

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Consumerism has changed for the better

The rise of the ‘Conscious Consumer’, and a desire to understand the origins and journey products have been on. Retail is dramatically changing in response, with retailers seeking out innovative products and brands that meet consumer needs.

3 / 5
millennials believe their purchasing can make a difference to the world

share of category growth from SMEs


Challenger brands are delivering innovation

Founder-led challenger brands are becoming the new household staples. Created with passion and pride, these brands are fundamentally shifting the industry, delivering on the innovation consumers are demanding. 

what we do

Young Foodies empowers the brands of tomorrow to thrive

We believe that the best products and brands should succeed, and we exist to make that happen. With a Community of the fastest growing, most exciting brands, and unique services designed to unlock their next stage of growth, Young Foodies is at the centre of the challenger ecosystem.

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The Community

Our Community is the hub for the most exciting and disruptive brands from our entire network. 

If you value collaboration over competition, apply now to access events, forums, exclusive perks, discounts and be a part of an incredibly exciting force.

Our Services

Our specialised business services enable high-growth consumer brands to unlock growth and thrive. 

We give our brands the best teams, reliable supply chains, access to investment and much more.


Founders trust us

Trusted to help across all business areas


Unlock your next stage of growth

Challenger brands are by definition ambitious, but for this to translate into success requires a robust growth plan. Through our unique position supporting hundreds of brands, we have observed the common challenges and how they can be overcome.

Find out more about our Growth Model to understand and plot your path to growth.

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Explore our latest industry insights

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The misconceptions of the sales role

Working as a salesperson can be much more dynamic and rewarding than sometimes first considered. So, what are the misconceptions about sales roles in challenger brands? And what does a job in sales actually look like?

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George Dymond

Lessons from leaders with Planet Organic

Hear from Planet Organic’s CEO, George Dymond, who shares his insights from his career to date and his recommendations to brands, founders and leaders on how to innovate within retail and beyond.

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