Insularity

Insularity 1

I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

Are CPIs always the right option?

Are CPIs always the right option? 3

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

A Day in the Life Of: Talent Resourcer

A Day in the Life Of: Talent Resourcer 4

We had a quick chat with Mel Thompson, YFs Talent Resourcer here at YF, and asked her to describe her average day, the highs and lows in the world of recruitment, and most importantly, her favourite lunch choice. 

Are you retailer pitch ready?

Are you retailer pitch ready? 5

A brand’s most common failure is to consider the category or shopper perspective for the pitch being made. Your product may be unique in your eyes, but others need to be taken on that journey too; what consumer need, or shopper mission, is it satisfying?

A Day in the Life Of: Head of Recruitment

A Day in the Life Of: Head of Recruitment 6

We had a quick chat with Andrew Baker, Head of Recruitment, here at YF and asked him to describe his average day, the pros and cons in the world of recruitment, and most importantly, his favourite lunch choice. 

The ever-growing importance of L&D

Learning and Development

Businesses and leaders need to be offering a wide range of training courses that will enhance employee skills and empower individual’s learning and development.

How to maximise the rapid grocery delivery opportunity

How to maximise the rapid grocery delivery opportunity 7

Rapid grocery delivery, or q-comm, has taken the UK by storm over the last couple of years but it can be a complex channel to navigate. Here are some thought-starters on how to maximise the opportunities available.