About Us

Consumerism has changed for the better. Challenger brands are fuelling innovation, and we level the playing field for them to thrive.

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How it all began

Making challenger brands mighty

Young Foodies was founded upon the belief that consumers have changed, but the industry has not. Consumers want innovation that is better quality, better for them and better for the world. This progress should be celebrated and brands delivering on this should be empowered.

In 2017 we launched to bring the most exciting challenger brands in FMCG together, because collaboration is more powerful than competition.

Today, with a network of more than 1,000 high-growth consumer brands, we provide specialised business services to those looking to reach the next level.

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Where we are today

Our Community & Services

Our Community is for the brands with the most proven market traction. We create networking and collaboration opportunities for our members, knowing that they are stronger together.

Our Services have been developed in collaboration with the Community, solving their most common challenges during scale up. They have been designed to unlock economies of scale across the brands.

Who we are

We believe in a new world

Our team are enabling this movement and accelerating the change. We have a powerful mix of backgrounds, from high-growth challengers (PROPER, Ella’s Kitchen, Graze) to well-established corporations (Mars, Sainsbury’s, P&G, M&S).

We have been on both sides of the fence, enjoying the successes and enduring the difficulties. We now come together to empower the brands of tomorrow to thrive.

We are always looking for new talent to join our team. Our careers page has more information on our team and opportunities.

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In the press

Read more about us

Our Insights

Our latest industry insights

Jamie Cameron

A Day in the Life Of: Senior Talent Operations Manager

We had a quick chat with Jamie Cameron, YFs Senior Talent Operations Manager here at YF, and asked him to describe his average day, the highs and lows in the world of recruitment, and most importantly, his favourite lunch choice.