Why Bio & Me invested in YF at the beginning of the journey

Challenge

Bio&Me, producers of gut-loving prebiotic granola, first approached YF when they were pre-launch, designing packaging and building their customer base.

They had already planned their number of units for the first production run, but were going to need ongoing support and advice as their products went live.

Why Bio & Me invested in YF at the beginning of the journey 1
Why Bio & Me invested in YF at the beginning of the journey 2

Approach

We took their initial forecast, and created their first plan. As they started to receive real sales data and onboard new customers, our role was to ensure there was always a live and reliable plan.

Using a mixture of data sourcess, our industry benchmarks and collaborative forecasting with retailers, we were able to provide Bio&Me with a bespoke output to match their needs.

Results

Since going live with our Demand Planning Service, Bio&Me has never been out of stock. We have been able to further support them with packaging compliance, selecting their distribution partner, setting them up on their retailers’ systems, and being a sounding board for all supply-side questions.

We are proud to have seen their amazing growth and to have assisted them through their major listing with Waitrose.

Why Bio & Me invested in YF at the beginning of the journey 3

“Having access to Young Foodies has allowed me to launch in market with confidence and I’d like to personally thank the team for always being on the other end of the phone to provide support and advice as things ramped up.”

Jon Walsh, Founder

Read More

Blogs

Insularity

I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

Read More
Blogs

Are CPIs always the right option?

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

Read More

Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

Member Login

Not a member yet? Find out more here