Category: Blogs

Insights - Blogs

Read our latest thoughts and opinions on the challenger movement.

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Blogs

Insularity

I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

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Blogs

Are CPIs always the right option?

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

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Blogs

A Day in the Life Of: Talent Resourcer

We had a quick chat with Mel Thompson, YFs Talent Resourcer here at YF, and asked her to describe her average day, the highs and lows in the world of recruitment, and most importantly, her favourite lunch choice. 

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Blogs

Are you retailer pitch ready?

A brand’s most common failure is to consider the category or shopper perspective for the pitch being made. Your product may be unique in your eyes, but others need to be taken on that journey too; what consumer need, or shopper mission, is it satisfying?

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Blogs

A Day in the Life Of: Head of Recruitment

We had a quick chat with Andrew Baker, Head of Recruitment, here at YF and asked him to describe his average day, the pros and cons in the world of recruitment, and most importantly, his favourite lunch choice. 

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CPI
Blogs

Navigating Cost Price Increases

Cost Price Increases used to be seen as a last resort, but for many, they have now become fundamental for survival. How are you navigating this new economical landscape?

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For hire
Blogs

Why hiring a 7/10 fit can kill your business

All too often we see brands cutting corners when recruiting and find themselves hiring a 7/10 fit. On the face of it they are strong, but ultimately they are not heroic. This corner cutting can harm a high growth new brand.

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Retailer Checklist
Blogs

Retailer ready checklist

YF has worked directly with buyers to provide you with a checklist of all the information you need to successfully secure a listing in your desired retailer.

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