Read case studies of how challenger brands have been propelled by Young Foodies.
Dr Wills, creators of condiments with no refined sugar, additives or preservatives, wanted to streamline their business – they wanted to keep the Founders, Sales and Marketing in-house and outsource other areas for a lean business model.
Native Snacks, creators of popped lotus seed snacks, had been in discussions with their manufacturer and completed some initial test productions for the launch of their core plant-based product.
Biff’s is a vegan comfort food brand led by an award-winning management team that had gained significant traction with their jackfruit burgers and jackfruit wings within the first 18 months of launching.
The Urban Fermentery, producers of vegan and gluten-free Kimchis and Hot sauces, were recently launched when the Founder sought our advice on which channels to focus on and what kind of commercial structure to pursue.
Bio&Me, producers of gut-loving prebiotic granola, first approached YF when they were pre-launch, designing packaging and building their customer base.
PROPER, makers of PROPERCORN and PROPERCHIPS, were growing and hiring rapidly when we spoke with them. During a discussion with the company we unpicked their team development goals and identified a need for the team to gain efficiency.
Olly’s Olives, producers of olive snack pouches, had been successful in the UK market, with their products being sold in the major multiples as well as on Virgin Trains, EuroStar and EasyJet.
Oppo, producers of healthier ice creams and puddings, had a successful launch into Sainsbury’s, but had now found themselves in a fiercely competitive category.
OGGS®, first to market producers of delicious cakes made using aquafaba, a vegan egg substitute, were aiming to launch into major retail.
Rubies in the Rubble, a sustainable condiment brand, were selling their products across various retailers, but they wanted to improve the quality of their plant-based mayo.
Soda Folk, an all-natural American craft soda brand, was in a stage of high-growth. However, with the founder based in the US, they needed an MD with experience in the UK FMCG industry to help steer the ship.
Doisy and Dam (“D&D”), creators of chocolate treats with the best ingredients and ethics, were investing heavily in refreshing their brand and launching an entire new range of products in keeping with their new brand positioning.
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