The Community

Created as a hub for the most exciting and disruptive brands, the YF Community is the go-to place for all growing consumer businesses.

Members include

Mallow and marsh logo
vithit logo white
doisy and dam
dalstons logo

Community Members

Serving the 'Real Challengers'

Who are the brands in the YF Community?

Our brands are the ones to watch. Each share a common goal – to make their mark on the consumer industry through true innovation. They are loved by consumers and are serious about growth.

UK wide community

Our Community includes brands from across the UK, many of which are trading worldwide.

All growth stages

Serving challengers through their journey from £0 to 50m turnover. The packages are tailored to support through the 7 YF Challenger Growth Stages.

All of FMCG

From chilled and fresh food, to health & beauty and household goods, we welcome brands across all categories.

All routes to market

Whether brands are trading via major retail or D2C through their own subscription platforms, they can benefit from the power of the group.

What to expect from the yf community membership

The power of the Community

To see exactly what your full membership would include based on your growth stage, please see here. 

DSC_1197

Expand your business relationships

Peer and trend networking groups, Community-wide socials and formal events with industry leaders, we host over 150+ events providing you with the opportunity to collaborate, learn from and network with fellow challenger brands.

Gain new knowledge

From YFs regular industry updates and live newsfeeds, to learning lectures and collaborative chats, the YF Community provides you with a platform to broaden your knowledge from both experts and fellow brands.

Community 1
Community 2

Be a part of the collective voice

We listen and represent our Community as a shared voice, ensuring your views and experiences are heard by industry leaders, retailers and policy-makers.

Save time and money on the everyday

Year-round access to our Community portal means you can ask quick questions to the rest of the community, plus save even more time with our quick access resources.

You will also benefit from exclusive Community discounts and marketing opportunities.

New community portal assets (3)

Membership pricing

Membership to suit your Growth Stage

Membership is at a brand level, with all permanent employees accessing the membership activities and benefits.

To see exactly what your full membership would include, please select your current stage of growth, determined by your annualised revenue run rate from your last 3 months trading. All prices exclude VAT.

Select your Growth Stage

Growth Stage 1 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Unlimited direct messagingAsk questions, comment and share
via discussion forum
Stage 1
Member Directory
Join a Community exclusive to
brands at your stage of life
Dedicated Community
Team
 
Learn from experts & make new connections via member events
Weekly ‘Ask Me Anything’
drop in sessions
Monthly Town Hall
industry overview
Face to Face Social events 
Funding landscape
deep dive events
Growing your team
advice session
Supply Chain advisory 
Become a community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Benefit from YF referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 37
50 Per Month
  • Up to 5 member accounts
  • From £7.50 per member per month
£ 420
Per Year
  • Up to 5 member accounts
  • From £7.00 per member per month
Save 5%

Growth Stage 2 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 75
Per Month
  • Up to 12 member accounts
  • From £6.25 per member per month
£ 840
Per Year
  • Up to 12 member accounts
  • From £5.83 per member per month
Save 5%

Growth Stage 3 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 150
Per Month
  • Up to 25 member accounts
  • From £6.00 per member per month
£ 1,680
Per Year
  • Up to 25 member accounts
  • From £5.60 per member per month
Save 5%

Growth Stage 4 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 230
Per Month
  • Up to 40 member accounts
  • From £5.75 per member per month
£ 2,640
Per Year
  • Up to 40 member accounts
  • From £5.50 per member per month
Save 5%

Growth Stage 5 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 280
Per Month
  • Up to 50 member accounts
  • From £5.60 per member per month
£ 3,180
Per Year
  • Up to 50 member accounts
  • From £5.30 per member per month
Save 5%

Growth Stage 6 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

£ 325
Per Month
  • Up to 60 member accounts
  • From £5.42 per member per month
£ 3,720
Per Year
  • Up to 60 member accounts
  • From £5.17 per member per month
Save 5%

Growth Stage 7 Membership

Expand your business relationships

Gain expert knowledge

Be a part of the collective voice

Quick access to resources and perks

 
Grow your network
Member profiles for your
whole team
Access membership through
our online community portal
Ask questions, comment and share
via discussion forum
Unlimited direct messaging
Full member and brand directoryJoin whole communtiy of brands no
matter what their growth stage
Dedicated Community
Team
Founder’s Whatsapp Group
Join peer and trend groups based on your role or interest
Private
Founder & Leaders Peer Network
Product & Technical Peer NetworkSales & Commercial Peer NetworkFInance Peer Network
Marketing, Digital, Design & Brand
Peer Network
E-Commerce & D2C Peer NetworkSupply Chain & Operations Peer NetworkPrivate People & HR Network
Amazon Trend NetworkD&I, Workplace and Wellbeing
Trend Network
Sustainability & B Corp NetworkExport & Brexit Trend Network
Learn from experts and make new connections via member events
Monthly Town Hall
industry overview
Fortnightly or Monthly network mixers
online and in-person
Thought Leadership panels
& lectures from guest speakers
Sector specific roundtables
 Quarterly mentor programme
join as a mentee or mentor
Face to Face Social events 
Become a Community leaderLaunch and lead your own
sub-networks based on topics
you are passionate about
Post & host your own
community events
Join the YF Ambassador
programme
Post & Share
Collaboration Opportunities
Access resources and knowledgeFMCG dictionaryOver 200 knowledge blogsLive Industry news feedWeekly Industry Digest
from Young Foodies
Represented as a collective voice to leading industry bodies
The GrocerGS1The Grocery Code Adjudicator 
DEFRA & DITFood From EnglandKey Retailers & Wholesalers 
Scale your business with exclusive perks and events
 Discounts & Perks to popular
software and service providers
Enjoy our brand referral plan 
Invitation to YF Believers BanquetInvitation to YF Grocery Aid Ball tables
(purchase a seat)
Invitation to Sainsbury’s Big Bash table
(purchase a seat)
Invitation to Waitrose Garden Party table
(purchase a seat)

Pricing

Monthly

Annual

POA
  • Unlimited member accounts
  •  
POA
  • Unlimited member accounts
  •  

here to help you

Meet some of the team

Would you like to speak with a member of our team about how we can help you? You can easily book a slot in their diary here.

Community 3

Ellie Cunningham

Head of Community

Community 4

Emma Chatham

Junior Community Manager

Benefit for everyone in the team

Hear from some of our members

The Community

FAQs

What if I have a turnover of less than £250k?

We have created a new Stage 1 Community membership, so we can support brands at every stage of their journey. This membership is available to brands that turnover less than £250K and includes the features and benefits listed above.

Can I join if I turn over more than £30m?

We always look for brands that we truly believe in so if you are turning over more than £30m just get in touch and we will have a chat.

Are your events only hosted in London?

Many of our brands are based in London so most of our in-person events are hosted in London. We do however host the majority of our events online so if you are a member and located regionally, you can access event write-ups and recordings via our online portal. We are happy to dial you into an event if suitable.

Do you record events?

We record some events and publish a write-up in our online portal. We are happy to dial you into an event if you cannot make it in person. This is only available to members. 

How does it work with competitors in the same category?

We believe in collaboration over competition and will always empower our Community brands as a collective. Brands self-police where information is sensitive.

Who in our team gets access?

Community membership is at the brand-level. Any permanent employees, from junior team members to CEOs, get access to events, the portal and other perks. Any contractors or interns that are with you for a fixed period do not get access. We require your input in determining who is an employee and new joiners or leavers.

Can we cancel our membership?

You can cancel your membership at any time, all we ask is that you give us at least one month’s notice ahead of your next payment and you fill in our feedback form to share more info on why you would like to cancel.