Commercial Advisory

Access strategic commercial advice ad-hoc or on a retained basis.

Sales & Commercial – Advisory 1

Trusted by

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What we offer

Your on-demand commercial consulting service

We can help you build business plans, assist in resolving customer related challenges, and give you trusted practical, and most importantly commercial, advice on building and running a SME challenger brand.

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A trusted advisor

Access to an experienced team

We take a personal approach

We have a deep understanding of what it takes to build a successful brand. From advice on specific commercial matters to a bigger picture, holistic lens - we can help all of your requirements.

An experienced team of experts

Our team has over 30 years of experience in working with customers from multiple RTM channels and are always ready to support you when required. We know the fast-moving consumer goods (FMCG) industry inside out and can help you through common challenges and best position your proposition for growth.

We know what you need

Support when you need us

Pitch production and practice

Coaching through cost price negotiation

Definition of sales strategy

Support through JBP discussion

Mentorship for account managers

dedicated to helping you

Meet some of the team

If you would like strategic and operational advice ad-hoc or on a retained basis, please fill in the form below, or book in time with Alex Smith, our Commercial Director, here.

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Alex Smith

Commercial Director

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Jim Brinklow

Customer Director

Founders trust us

Hear from brands we have helped

Get in Touch


We charge hourly fees based on level of advisor seniority. Alternatively, we can operate on a fixed monthly retained fee for on-demand support.

If you would like to understand how we can help, complete this form and one of the team will be in touch.




How much time can I reserve?

You can reserve time in intervals of one hour and we will agree the hourly rate up front. The hourly rate is subject to the seniority of the team member.  We require 1 – 2 weeks to schedule the time accordingly and you may be asked to pay up front if we haven’t worked with you previously.

What if I can't make our scheduled time?

Please give us at least 7 days notice of a cancellation or a need to rearrange. Anything less than this and the time will be charged in full.

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Relevant insights

Sales & Commercial – Advisory 10

The misconceptions of the sales role

Working as a salesperson can be much more dynamic and rewarding than sometimes first considered. So, what are the misconceptions about sales roles in challenger brands? And what does a job in sales actually look like?

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You can handle this

Keep thinking like a challenger

You are a cavalry of innovators driving progress in FMCG, creating an enormous amount of value. However, there will be days when you are feeling overwhelmed and not so energetic. Here are some practical prompts to regain some balance.

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