Commercial Advisory

Access strategic commercial advice ad-hoc or on a retained basis.

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Trusted by

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What we offer

Your on-demand commercial consulting service

We can help you build business plans, assist in resolving customer related challenges, and give you trusted practical, and most importantly commercial, advice on building and running a SME challenger brand. 

All advice is charged on an hourly basis or on a monthly retainer.

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You can trust our advice

An experienced team of experts

Our team has over 30 years of experience in working with customers from multiple RTM channels and are always ready to support you when required. We know the fast-moving consumer goods (FMCG) industry inside out and can help you through common challenges and best position your proposition for growth.

We take a personal approach

We have a deep understanding of what it takes to build a successful brand. From advice on specific commercial matters to a bigger picture, holistic lens - we can help all of your requirements.

dedicated to helping you

Meet some of the team

If you would like strategic and operational advice ad-hoc or on a retained basis, please fill in the form below, or book in time with Alex Smith, our Commercial Director, here.

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Alex Smith

Commercial Director

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Jim Brinklow

Customer Director

Founders trust us

Hear from brands we have helped

Get in Touch


We charge hourly fees based on level of advisor seniority. Alternatively, we can operate on a fixed monthly retained fee for on-demand support.

If you would like to understand how we can help, complete this form and one of the team will be in touch.




How much time can I reserve?

You can reserve time in intervals of one hour and we will agree the hourly rate up front. The hourly rate is subject to the seniority of the team member.  We require 1 – 2 weeks to schedule the time accordingly and you may be asked to pay up front if we haven’t worked with you previously.

What if I can't make our scheduled time?

Please give us at least 7 days notice of a cancellation or a need to rearrange. Anything less than this and the time will be charged in full.

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Relevant insights

Sales & Commercial – Advisory 9


I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

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Sales & Commercial – Advisory 11

Are CPIs always the right option?

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

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S4 Ep1: What Happened Last Year?

Kicking off 2022, Andy and Thea’s first Blue Plaster podcast of the year reflects on all things 2021. From their personal and professional highs to their ‘oh sh*t’ moments – be sure to listen to the highs, lows and what is in store for the future.

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