Insights

Knowledge, opinion and research on the FMCG challenger industry.

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Insights 1
An economic fork in the road
Blogs

An economic fork in the road

The economic shock to the UK (and much of the world’s) system has only just begun, and the FMCG industry is at the coalface. So, faced with some brutal economic facts, I thought I would lay out, if and how, we are seeing them play out in the innovative brand world.

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Insights 4
Blogs

Insularity

I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

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Insights 6
Blogs

Are CPIs always the right option?

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

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Insights 7
Blogs

A Day in the Life Of: Talent Resourcer

We had a quick chat with Mel Thompson, YFs Talent Resourcer here at YF, and asked her to describe her average day, the highs and lows in the world of recruitment, and most importantly, her favourite lunch choice. 

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Insights 8
Blogs

Are you retailer pitch ready?

A brand’s most common failure is to consider the category or shopper perspective for the pitch being made. Your product may be unique in your eyes, but others need to be taken on that journey too; what consumer need, or shopper mission, is it satisfying?

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Insights 9
Blogs

A Day in the Life Of: Head of Recruitment

We had a quick chat with Andrew Baker, Head of Recruitment, here at YF and asked him to describe his average day, the pros and cons in the world of recruitment, and most importantly, his favourite lunch choice. 

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