Knowledge, opinion and research on the FMCG challenger industry.

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Insights 1

Navigating Cost Price Increases

Cost Price Increases used to be seen as a last resort, but for many, they have now become fundamental for survival. How are you navigating this new economical landscape?

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For hire

Why hiring a 7/10 fit can kill your business

All too often we see brands cutting corners when recruiting and find themselves hiring a 7/10 fit. On the face of it they are strong, but ultimately they are not heroic. This corner cutting can harm a high growth new brand.

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Blue Plaster

S4 Ep1: What Happened Last Year?

Kicking off 2022, Andy and Thea’s first Blue Plaster podcast of the year reflects on all things 2021. From their personal and professional highs to their ‘oh sh*t’ moments – be sure to listen to the highs, lows and what is in store for the future.

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