Insights

Knowledge, opinion and research on the FMCG challenger industry.

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Insights 1
Insights 2
Case Studies

Dr Wills – Outsourced Logistics

Dr Wills, creators of condiments with no refined sugar, additives or preservatives, wanted to streamline their business – they wanted to keep the Founders, Sales and Marketing in-house and outsource other areas for a lean business model.

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Insights 3
Case Studies

Native Snacks – Manufacturing Agreement

Native Snacks, creators of popped lotus seed snacks, had been in discussions with their manufacturer and completed some initial test productions for the launch of their core plant-based product.

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Insights 5
Case Studies

Biff’s – Raising Investment

Biff’s is a vegan comfort food brand led by an award-winning management team that had gained significant traction with their jackfruit burgers and jackfruit wings within the first 18 months of launching.

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Insights 6
Case Studies

The Urban Fermentery – Commercial Strategy

The Urban Fermentery, producers of vegan and gluten-free Kimchis and Hot sauces, were recently launched when the Founder sought our advice on which channels to focus on and what kind of commercial structure to pursue.

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Insights 8
Case Studies

PROPER – Bespoke Excel Training

PROPER, makers of PROPERCORN and PROPERCHIPS, were growing and hiring rapidly when we spoke with them. During a discussion with the company we unpicked their team development goals and identified a need for the team to gain efficiency.

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Insights 9
Case Studies

Olly’s Olives – Export Strategy

Olly’s Olives, producers of olive snack pouches, had been successful in the UK market, with their products being sold in the major multiples as well as on Virgin Trains, EuroStar and EasyJet.

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Insights 11
Case Studies

Oppo – Field Compliance

Oppo, producers of healthier ice creams and puddings, had a successful launch into Sainsbury’s, but had now found themselves in a fiercely competitive category.

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