Knowledge, opinion and research on the FMCG challenger industry.

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Case Studies

Soda Folk – Hiring a Managing Director

Soda Folk, an all-natural American craft soda brand, was in a stage of high-growth. However, with the founder based in the US, they needed an MD with experience in the UK FMCG industry to help steer the ship.

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Insights 4
Case Studies

Dosiy & Dam – Supply Chain Growth Audit

Doisy and Dam (“D&D”), creators of chocolate treats with the best ingredients and ethics, were investing heavily in refreshing their brand and launching an entire new range of products in keeping with their new brand positioning.

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