Insights
Knowledge, opinion and research on the FMCG challenger industry.


Retailer ready checklist
YF has worked directly with buyers to provide you with a checklist of all the information you need to successfully secure a listing in your desired retailer.

Why FMCG founders are investing 400% more in their teams
In 2021, challenger brands invested 400% more in their learning through YF. Why?

How a brand reduced their COGS by 10% in just 9 months
Learn how this brand transformed their business and renewed their competitive advantage in less than a year.

S3 Ep5: Finance and Fundraising with Cheesies and YF Funding
In this episode Thea and Andy are joined by Craig Jones, co-founder and MD at Cheesies, alongside Chris Gale from YF Funding to talk about Finance and Fundraising.

Are you ready for annual business planning?
Annual business planning is the 1-2 month process that results in a road map for a company and its employees. It contains milestones that carry the plan forward through a series of smaller goals that lead to a broader vision of where the business aims to be by the end of the year.

How Islands Chocolate approached hiring a new Operations Manager to fulfil their ever-increasing sales demand
Wilf Marriott the founder of Islands Chocolate knew that building out his team was going to be the hardest on all fronts.

How Hunter & Gather built a multi-million pound business with only the two founders
Jeff and Amy chose to focus on growing their sales ahead of their team in-house. Learn how they established long lasting relationships to deliver triple digit growth year on year with no additional full time employees.

How a £5m frozen D2C brand identified £400k of cost opportunity in just 8 weeks
When you are scaling fast in D2C, brands often face one of 2 problems: they see cracks in their customer service or find themselves significantly overspending. This D2C brand suspected they were suffering from both.

Everything you need to know about the Deposit Return Scheme
Plans for a Deposit Return Scheme (DRS) have been in the pipeline for years in the UK. The idea is

How Bloom & Wild stay on top of their in-store experience
As one of the most successful D2C brands of our time, Bloom & Wild were intent on delivering an in-store experience that lived up to their standards.

S3 Ep4: Natasha’s Law with GS1 UK
In this episode Thea and Andy are joined by the CEO of GS1 UK, Anne Godfrey to unravel the uncertainty behind the new Natasha’s Law legislation.

What could the UN’s new climate report mean for brands?
The findings of UN experts on the threat of climate change could act as a wake-up call for policymakers but it will be businesses that will need to make the biggest changes.
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