Olly’s Olives – Export Strategy

Share on linkedin
Share on facebook
Share on twitter
Share on email

Challenge

Olly’s Olives, producers of olive snack pouches, had been successful in the UK market, with their products being sold in the major multiples as well as on Virgin Trains, EuroStar and EasyJet.

Having built a strong position in the UK, they now wanted to take on Europe but were unsure how to approach these new markets.

Olly's Olives - Export Strategy 1
Olly's Olives - Export Strategy 2

Approach

Our Export Consultant stepped in and began by meeting with Olly’s Olives to establish their brand DNA and identify their priority international markets.

Having decided to focus on France as the biggest strategic market, followed by Belgium and Holland, they worked with Olly’s Olives to figure out how to position their brand to the buyers of the retailers in those countries.

With a different competitive-set in each market, they needed to make sure they had a point of difference to stand out from their competitors. Our Consultant then collated this information and provided them with a brand presentation deck.

They then entered the next phase of the process by bringing their plans to life and finding them the best partners to enter each market with.

Results

Olly’s Olives launched in Belgium within a matter of months of starting the search process, and France will go live in a few months with one of the market’s best sales and distribution organisations in the snacking category.

Our Export Consultant continues to support Olly’s Olives as they finalise distribution deals in the UAE and Australia, and the search continues for the Netherlands and Scandinavia..!

Olly's Olives - Export Strategy 3

Read More

Subscribe to our Newsletter

Sign-up below and we will keep you in the loop with the latest news and updates from Young Foodies.

 

Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

Member Login

Not a member yet? Find out more here

Thank you!

Keep an eye on your inbox for the next relevant newsletter.

 

In the meantime, why don’t you follow us on our social channels…