Oppo – Field Compliance

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Challenge

Oppo, producers of healthier ice creams and puddings, had a successful launch into Sainsbury’s, but had now found themselves in a fiercely competitive category.

They were looking to maintain this rapid pace of growth by maximising summer sales opportunities. They knew that 100% store availability was crucial to achieving this, but they also knew that freezer aisles can be one of the least compliant areas of a store.

Oppo approached Young Foodies to help them maximise in-store sales opportunities while keeping their own team focused on where they were needed.

Oppo - Field Compliance 1
Oppo - Field Compliance 2

Approach

We worked with Oppo to design a 13-week project spanning the entire summer period. Having identified the stores of highest impact, we implemented weekly visits to these stores.

Our Field Compliance team worked with store managers to ensure compliance in preparation for busy summer weekends. We continued to utilise data throughout the project, continuously optimising our approach.

We provided Oppo with an ongoing project report that captured all the findings and details of visit-on-visit improvements.

Results

We maximised Oppo’s presence on shelves during their critical summer months. From the 1,142 store visits, our Field Compliance team actioned 8,449 interventions, adding over 7,200 units of stock to shelves.

Oppo - Field Compliance 3

“The team did a great job of servicing Oppo in the market over our key trading period. We outlined key strategic pillars for the field team focussing on availability, presence and stock weight over the course of the calls which were executed to a high standard. We would highly recommend working with Young Foodies.”

Sam, Senior Natinal Account Manager, Oppo Brothers

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