S2 Ep4: Sainsbury’s Future Brands with former Buying Director James Bailey

In this episode, Andy speaks with former Sainsbury’s Buying Director James Bailey, the brains behind Sainsbury’s Future Brands initiative.


James shares insights into the structure of retailers and the world of the busy buyer, passing on key considerations for challenger brands trying to get their attention. He discusses the evolution of Sainsbury’s Future Brands and the role it has played in bridging the gap between big retailers and small suppliers.

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An economic fork in the road
Blogs

An economic fork in the road

The economic shock to the UK (and much of the world’s) system has only just begun, and the FMCG industry is at the coalface. So, faced with some brutal economic facts, I thought I would lay out, if and how, we are seeing them play out in the innovative brand world.

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