Amazon to Advanced: FMCG Training Course

About the course

Amazon brings with it waves of opportunities for challenger consumer brands, some of whom have seen their Amazon account exceed that of the biggest retailers in the country. But it is notoriously hard to navigate and unlock value in. Over 4 x half days, we go from basics to advanced tactics to unlock value in Amazon. Attendees will come away considerably more confident managing and optimising Amazon as an account. This course combines our ‘Getting Started on Amazon’ and ‘Optimising Amazon’ courses to provide an end to end holistic learning experience where you will uncover all that Amazon has to offer your brand.

This course covers

  • Best practices in optimising your Amazon account
  • Optimising pages to deliver traffic and conversion
  • Proven techniques for growing your Amazon account
  • Setting up and optimising your advertising
  • Analysing and reporting sales

The Trainer

This course is taught by the team at Toucan E-commerce, an Amazon specialist advisory. This business helps brands to realise their full sales potential on Amazon by optimising listings for both search and conversion, driving quality targeted traffic to product pages and supporting expansion into worldwide marketplaces. The team have supported countless FMCG brands to unlock value on Amazon.

Here’s what others have said…

⭐⭐⭐⭐⭐ “Anna and Barbara are super knowledgeable and patient. Would highly recommend the training.”

Designed for

This course is designed for Amazon account managers, and marketing managers.


All our training is digitally held.



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