Amazon : FMCG Training Course

About the course:

Amazon brings with it waves of opportunities for challenger consumer brands, some of whom have seen their Amazon account exceed that of the biggest retailers in the country. But it is notoriously hard to navigate and unlock value in. Over 4 x half days, we go from basics to advanced tactics to unlock value in Amazon. Attendees will come away considerably more confident managing and optimising Amazon as an account.

This course covers:

  • Best practices in optimising your Amazon account
  • Optimising pages to deliver traffic and conversion
  • Proven techniques for growing your Amazon account
  • Setting up and optimising your advertising
  • Analysing and reporting sales

This course is taught by James Northcott, the Director of Toucan E-commerce, an Amazon specialist advisory. His business helps brands to realise their full sales potential on Amazon by optimising listings for both search and conversion, driving quality targeted traffic to product pages and supporting expansion into worldwide marketplaces. James has supported countless FMCG brands to unlock value on Amazon.

Designed for

This course is designed for Amazon account managers, and marketing managers.


All our training is digitally held.


£1,040 + VAT per space or £990 + VAT for Community members for both courses

If you are a member, get in touch to book your space.

Dates below



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