Getting Started with Facebook and Instagram Ads: FMCG Training Course

About the course

With Facebook as the bedrock of digital marketing today our half day course will give you the fundamentals you need to get started with Facebook and Instagram Ads. By attending this course, you will feel confident that you are not missing a trick before starting to spend hard earned business cash. We highly recommend this for anyone new to digital marketing before they start spending any money.


  • Improve your ROAS
  • Save money on agencies
  • Avoid costly errors

This course covers

  • Facebook and Instagram ad theory 
  • Facebook Business Manager
  • Best practices
  • Facebook and Instagram ad set up  
  • Facebook and Instagram Ad strategy


We recommend combining this training with our ‘Optimising Facebook and Instagram Ads’ training for a complete intensive training on Facebook and Instagram Ads

Designed for

This course is designed for those who want to set up their Facebook Ads Manager and understand the fundamentals.

Meet the trainer

This is taught by Lauren Halliday. Lauren started her digital marketing career within corporates like The Body Shop and L’Oreal before setting up her own agency supporting high growth businesses with their Facebook marketing. Lauren’s agency currently manages the paid social for a number of brands with a strong focus on the commercial results.

Hear from your peers…

 “Lauren is an ads wizard. She is so thorough and it is so amazing to see her passions shine through in her speaking. Lauren is so approachable and so willing to help out on anything.”


“Lauren Halliday’s Instagram & Facebook Ads training course gave a great overview of how the social media advertising landscape operates. As a beginner, I found it accessible and easy to follow.”


“Really great intro to fb ads. I had no experience and now I have a good overview.”



All of our training is hosted live on Zoom.



Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

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