Introduction to Marketing Principles: FMCG Training Course

About the course

 It is all too common in challenger brands for marketing to start with social media, trade shows and sampling sessions. But there is a whole spectrum of marketing out there and spending money must come with a full appreciation of commercial return on investment. 

Over these 2 half days delegates will learn the key concepts, tools and techniques of marketing in the FMCG space.


  • Increase your ROI
  • Build a culture of reporting and results
  • Stand out from the 99% of challenger brands

This course covers

  • FMCG Marketing Theory
  • Marketing Strategy
  • Marketing Mix
  • Ethical and legally compliant marketing
  • Measuring effectiveness of campaigns and reporting
  • Practical planning and implementation

Designed for

This course has been designed for those who are new to FMCG marketing or those who are looking to improve their commercial marketing strategy.


All of our training is hosted live on Zoom.


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