Negotiation to Advanced : FMCG Training Course

About the course

There comes a point in your business’ life, where it is imperative that you are trained in negotiation. Why? Because those on the opposite side of the table to you are.

Our 4 x half-day intensive negotiation training will ensure you can get the most business value out of every conversation. Delegates will learn the principles of negotiation, tactics and behaviours for different forms of negotiation (from collaborative to hard bargaining), negotiation planning and value banking to get the most from every deal. 

This course involves a lot of practice and case studies in order to help delegates understand their natural behaviours.


  • Deliver more competitive deals
  • Feel confident walking away from the wrong deals
  • Navigate a complex negotiation with logic and structure
  • Identify the signals of negotiation in your opponent
  • For founders: feel confident that your team are getting the best deals possible

The course covers

  • How to adjust your behaviour depending on the circumstances
  • The difference between selling and negotiation
  • Unlocking value and power
  • Tactics to make the other party feel strong
  • Getting comfortable being uncomfortable
  • Behaviours over feelings
  • How to take charge of the negotiation process

Designed for

We recommend this course for anyone negotiating large values either on the buy-side (supply chain, marketing and product) or the sell-side (sales team). Great for salespeople dealing with buyers, and supply chain / marketers in a buying position.

Meet the trainer

The trainer for this course is Mark Davis. Over the past decade Mark has trained, coached, and mentored Executives and their teams, around the globe in negotiation skills and strategy. Many of the world’s largest organizations including Coca Cola Company, Henkel, L’Oréal, Mars, Philip Morris International, Rolls Royce, Unilever & Walmart have utilized his expertise. He has been called upon by BBC World News and Forbes Magazine for his insights. Prior to his current role, Mark spent five years at one of the world’s largest negotiation training providers. Specializing in FMCG (CPG) & Retail, he managed the UK/European business of several of their global accounts. He was also responsible for onboarding all new delivery consultants to the business, across the globe

Hear from your peers…

 “Negotiation training was highly useful, it’s given me a great set of tools and learnings to use going forward and implement into both professional and personal life. Gordon was an excellent trainer, making sure he involved the whole group in discussions and supported where needed – now time to put it all into practice!”


“Gordon Hall’s Negotiation Training course gave a comprehensive overview of how the negotiation process works. From positioning to behavioural elements, Gordon covered everything and anything that plays into the process.”


“A great course preparing you to negotiate with a number of different customers and suppliers. The course gives you the skills to read the actions of the other party and plan, response and close appropriately in negotiations.”


“Really great. Learned loads about the theory behind negotiation and amazing opportunities to practice.”



All our training is digitally held.



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Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

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