Negotiation to Advanced : FMCG Training Course

About the course

Our 4 x half-day intensive negotiation training will ensure you can get the most business value out of every conversation. Delegates will learn the principles of negotiation, tactics and behaviours for different forms of negotiation (from collaborative to hard bargaining), negotiation planning and value banking to get the most from every deal.

The course covers:

  • How to adjust your behaviour depending on the circumstances
  • The difference between selling and negotiation
  • Unlocking value and power
  • Tactics to make the other party feel strong
  • Getting comfortable being uncomfortable
  • Behaviours over feelings
  • How to take charge of the negotiation process

This is taught by Gordon Hall. Gordon has had a varied career in board level roles in the UK’s retail world as well as training the top negotiators in the UK. After running the buying teams at Wickes, HSS Hire, and divisions of Jewsons, he spent many years as a commercial consultant with the world’s leading consultancy in negotiation, Gap Partnership. He has advised and coached organisations across the globe with their negotiations.

This course involves a lot of practice and case studies in order to help delegates understand their natural behaviours.

Designed for

We recommend this course for anyone negotiating large values either on the buy-side (supply chain, marketing and product) or the sell-side (salesteam).



All our training is digitally held.



Subscribe to our Newsletter

Sign-up below and we will keep you in the loop with the latest news and updates from Young Foodies.


Have you tried our new tool?

Find trusted specialists to help your business.

Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

Member Login

Not a member yet? Find out more here

Thank you!

Keep an eye on your inbox for the next relevant newsletter.


In the meantime, why don’t you follow us on our social channels…