Optimising Amazon : FMCG Training Course

About the course

Amazon brings with it waves of opportunities for challenger consumer brands, some of whom have seen their Amazon account exceed that of the biggest retailers in the country. But it is notoriously hard to navigate and unlock value in. Over 2 x half days, we dive deep into Amazon account management and how to best optimise it’s potential. Attendees will come away considerably more confident in managing and optimising Amazon as an account.

This course covers

  • Deals, Vouchers and Promos
  • Ad Types and Targeting
  • Planning Advertising Campaigns
  • Structuring your Campaigns
  • Building Campaigns
  • Reporting for Amazon
  • Opimisation 101
  • Adding Value

The Trainer

This course is taught by the team at Toucan E-commerce, an Amazon specialist advisory. This business helps brands to realise their full sales potential on Amazon by optimising listings for both search and conversion, driving quality targeted traffic to product pages and supporting expansion into worldwide marketplaces. The team have supported countless FMCG brands to unlock value on Amazon.


Here’s what others have said…

⭐⭐⭐⭐⭐ “Anna and Barbara are super knowledgeable and patient. Would highly recommend the training.”

Designed for

This course is designed for Amazon account managers, and marketing managers.


All our training is digitally held.



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