Optimising Facebook and Instagram Ads: FMCG Training Course

About the course

With Facebook as the bedrock of digital marketing today, our half day intensive Facebook & Instagram training will give you scaling your investment into Facebook Ads. We cover how to optimise Facebook Ads Manager to deliver increased return on ad spend across both Facebook and Instagram.


  • Improve your ROAS
  • Save money on agencies
  • Avoid costly errors

This course covers

  • Reviewing real-time ad results 
  • Setting up and ad funnel
  • Results and Reporting
  • How to optimise and scale
  • Optimising Facebook Tracking


We recommend combining this training with our ‘Getting Started with Facebook and Instagram Ads’ training for a complete intensive training on Facebook and Instagram Ads

Designed for

This course is designed for those who already have an ads manager set up and are looking to optimise their ads.

Meet the trainer

This is taught by Lauren Halliday. Lauren started her digital marketing career within corporates like The Body Shop and L’Oreal before setting up her own agency supporting high growth businesses with their Facebook marketing. Lauren’s agency currently manages the paid social for a number of brands with a strong focus on the commercial results.


All of our training is hosted live on Zoom.



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