Sales: New Business Development : FMCG Training Course

About the course

This intensive 4 x half day programme is all about building your commercial proposition and then selling it into buyers in a way that speaks their language. Course content includes:

  • Building your proposition
    • Range and space
    • Creating and selling a proposition
    • Principles of promotions
  • Dealing with buyers
    • Understanding the buyer
    • Listening to understand
    • Creating an impactful presentation
    • Selling versus negotiation
    • Principles of account management
  • Pitch practice
    • Testing your style and pitch

It is hosted by Helen Bryant. Previously with PepsiCo, Cadbury Schweppes and Britvic Soft Drinks, Helen has a strong track record in Sales and Category Marketing at Director level.

She has spent the last 9 years working as a strategic consultant developing and delivering learning programmes for FMCG clients. She understands what is needed to be successful and is highly effective at engaging individuals and teams.

⭐⭐⭐⭐⭐ “It really was awesome, I learned so much and really enjoyed it. Can’t wait for our next retailer meeting so we can smash it! Great trainers and cohort who I’m really looking forward to sharing info and experiences with.” Rubies in the Rubble

⭐⭐⭐⭐⭐ “If someone asked me if the Young Foodies Sales Training was the best training course I’d ever been on… I’d say yes. Fantastic trainers that went well beyond what was asked of them.” Manilife

Designed for

We recommend this for anyone looking to perfect their pitch, see others pitch, establish a trade proposition, or even just understand the language a buyer speaks in.



All our training is digitally held.



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