New Business Development: FMCG Training Course

About the course

‘Challenger brands just don’t speak our language, which makes it very hard for us to understand why we should list them’ Tesco Buyer

There is a framework and a set of languages that both buyers and sellers in FMCG speak in. It is this language that graduates learn on their training programmes at blue chip organisations, and it is what buyers expect to hear to make it easy for them to understand you.

This intensive 4 x half day programme is all about building your commercial proposition and then selling it into buyers in a way that speaks their language.

Outcomes

  • Improve your pitching ten-fold
  • Increase your chances of a listing
  • Stand out from the 99%
  • Demonstrate you are serious in the market

The course covers

  • Building your proposition
    • Range and space
    • Creating and selling a proposition
    • Principles of promotions
  • Dealing with buyers
  • Pitch practice

Designed for

This course has been designed for those looking to perfect their pitch, see others pitch, establish a trade proposition, or even just understand the language a buyer speaks in.

Meet the trainer

It is hosted by Helen Bryant. Previously with PepsiCo, Cadbury Schweppes and Britvic Soft Drinks, Helen has a strong track record in Sales and Category Marketing at Director level. She has spent the last 9 years working as a strategic consultant developing and delivering learning programmes for FMCG clients. She understands what is needed to be successful and is highly effective at engaging individuals and teams.

Hear from your peers…

“Great course! It provides all the fundamentals to build a great new business plan. It really sets you up for success with your customer.”

⭐⭐⭐⭐⭐

Helen is an excellent trainer, with bags of experience and a breadth of knowledge across different size brands and types of retailer. The meet the buyer section of the training was also really insightful”

⭐⭐⭐⭐⭐

“If someone asked me if the Young Foodies Sales Training was the best training course I’d ever been on… I’d say yes. Fantastic trainers that went well beyond what was asked of them.” Manilife

⭐⭐⭐⭐⭐

“Helen who ran the course, really gave a insightful course. It was great to go over my pitch with other people where I’m able to improve upon.”

⭐⭐⭐⭐⭐

 

All our training is digitally held.

£1,040.00

£

Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

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