Sales: Account Management : FMCG Training Course

About the course

This intensive 4 x half day programme is focused on managing and optimising your accounts on an ongoing basis.

The course covers:

• Joint business planning
• Building balanced JBPs
• Considerations and timing in a business plan
• Networking effectively
• Understanding different types of promotion
• Building an effective promotional calendar
• Analysing promotinons
• Data sources
• Turning data into insight
• Field activity
• Driving sales outside of store
• Supply chain and collaborative planning

It is taught by Helen Bryant. Previously with PepsiCo, Cadbury Schweppes and Britvic Soft Drinks, Helen has a strong track record in Sales and Category Marketing at Director level. She has spent the last 9 years working as a strategic consultant developing and delivering learning programmes for FMCG clients. She understands what is needed to be successful and is highly effective at engaging individuals and teams.

“I found this course incredibly useful and valuable, and it’s made me feel really excited about our potential in this space and has made me think about it in a whole other way, and much more strategic way”

“This is the best training course I have been on! It’s been so insightful”

Designed for

We recommend this for anyone managing sales accounts on an ongoing basis.

Logistics

Location:
Online course