Sales: Account Management : FMCG Training Course

About the course

This intensive 4 x half day programme is focused on managing and optimising your accounts on an ongoing basis.

The course covers:

  • Joint business planning
  • Building balanced JBPs
  • Considerations and timing in a business plan
  • Networking effectively
  • Understanding different types of promotion
  • Building an effective promotional calendar
  • Analysing promotinons
  • Data sources
  • Turning data into insight
  • Field activity
  • Driving sales outside of store
  • Supply chain and collaborative planning

It is taught by Helen Bryant. Previously with PepsiCo, Cadbury Schweppes and Britvic Soft Drinks, Helen has a strong track record in Sales and Category Marketing at Director level. She has spent the last 9 years working as a strategic consultant developing and delivering learning programmes for FMCG clients. She understands what is needed to be successful and is highly effective at engaging individuals and teams.

⭐⭐⭐⭐⭐ “I found this course incredibly useful and valuable, and it’s made me feel really excited about our potential in this space and has made me think about it in a whole other way, and much more strategic way”

⭐⭐⭐⭐⭐ “This is the best training course I have been on! It’s been so insightful”

Designed for

We recommend this for anyone managing sales accounts on an ongoing basis.


Online course



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