Sales Commercials (Analysing Prices and Promotions): FMCG Training Course

About the course

Can you calculate trigger funding? Do you understand the difference between back margin and front margin? Do you really know your promotional effectiveness?

This 2 half day training course teaches delegates the ins and outs of sales commercials so you can feel as confident in your numbers as you are your pitchdeck.


  • Make better decisions about price and promotions
  • Think outside the box with commercial levers
  • Save time on pricing
  • Navigate conversations about price with confidence

This course covers

  • Understanding pricing
  • Negotiating prices 
  • Setting your own pricing 
  • Understanding promotions 
  • The benefits of promotions 
  • How retailers think about price

Designed for

We recommend this course for anyone working with retailers

Meet the trainer

Anna Taylor has been a finance expert in the food, drink and hospitality world for over 15 years with an expertise of partnering Sales, Marketing and Supply Chain teams with finance and strategy support. From driving new product launches, to training Marketing and Sales teams on finance to modelling sales negotiations, Anna has a passion for continuous improvement in all variety of forms.


All of our training is hosted live on Zoom.



Preferred Suppliers

Our Preferred Suppliers are a selection of businesses that we have vetted and trust to recommend to our brands. We have negotiated discounts or deals with many of them.

Access to the list and discounts is a benefit to Community members only.

If you are not a Community member, find out more about joining here.
If you are interested in being a Preferred Supplier, find out more here.

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