SEO : FMCG Training Course

About the course

Your search engine ranking can be a huge driver of acquisition onto your website. Our half day SEO training will give the tactics to influence your organic visibility on Google so you can rank better.

The course covers

  • Keyword Research
  • SEO tools
  • On-page SEO with Shopify
  • Establishing optimal URL structures
  • Off-page SEO and link building
  • Backlink Strategies
  • SEO penalties
  • SEO rich snippets
  • Influencing the algorithm
  • Optimal product listing pages

The Trainer

This course is taught by Lorna Lawrence, an independent SEO and digital marketing consultant. Lorna has worked in several areas of offline and online marketing before specialising in SEO over 10 years ago. Originally focussing on B2C and ecommerce, Lorna now has a portfolio that includes a range of industries and digital goals from large multinationals right through to local artists and start-ups. Ultimately, they all have the same goal – more exposure to the right people, at the right time. Whilst there is no single path to achieving this, there are a common set of rules that any business can learn to improve their organic visibility! Lorna already works in a supportive role with many businesses’ inhouse teams, aiming to arm them with the right information to not only improve rankings, but to measure impact and identify new opportunities in the future.

Here’s what others have said…

⭐⭐⭐⭐⭐ “A really valuable training course that I recommend anyone responsible for their website content and marketing should do!”

⭐⭐⭐⭐⭐ “Fantastic, have learnt a ridiculous amount in 4 hours. Excited to start start implementing the learnings!”

Designed for

We recommend this course for anyone looking to improve their Google ranking organically. If you are also doing paid advertising / PPC with Google, see our Google Ads course.


All our training is digitally held.



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