Wholesaler Management : FMCG Training Course

About the course

Working with wholesalers is very different to traditional retailers. Understanding them is key to successfully unlocking value in the partnerships both ways. Over these 2 x half days, we will deep dive into everything you need to know when dealing with wholesalers.

The course covers:

  • Different types of wholesaler
  • The UK wholesaler landscape
  • How wholesalers work
  • Insight from a wholesaler
  • Understanding their customers
  • Push vs pull
  • Marketing and growth mechanisms
  • Wholesaler commercials and pricing mechanics
Designed for

We recommend this course for anyone working with wholesalers.



All our training is digitally held.



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