YF Retail Insights

How well do you really understand the UK’s biggest retailers? Build confidence in your conversations with our Retail Insights platform.


gs1 logo white
asda logo
waitrose logo white
planet organic logo white
deliveroo logo white

and more


A must-have tool for scaling challenger brands

Over 15 hours of first-hand interviews with those in the know: Commercial leaders, buyers, supply chain and even fellow suppliers.

Insights from experts on current industry trends, Including Retail Insight partner GS1 UK.

Valuable for all stages of growth - from start-ups striving for first listings or scale-ups looking to equip their account management teams.

Retail Insights Platform 1
Retail Insights Platform 2

Extensive resources for you to digest alongside the insights to expand your retailer knowledge.

A constantly growing platform as more retailers are added throughout your subscription.

Plus, new and updated interviews as the industry adapts.

A unique collaboration to empower the brands of tomorrow

Your guide to success in retail

Gain exclusive insights

Don't know what you don't know? We do. We have gathered everything you need to know when talking to retailers.

Confidence in your approach

Gain validation from those in the know that you are pitching or managing your listing as effectively as possible.

Show you are serious

Investing in insights demonstrates your commitment to the customer, setting you apart from the rest.

Remain in-the-know

Our industry is fast moving; it is easy for big events to pass you by. Keep up to date with our evolving insights.

Explore what our Retail Insights have to offer

Subscribe to access

One subscription for 12 months team access

Whether you are a single founder or team of account managers, subscribe today to access YF Retail Insights.

YF Retail Insights (YFRI) is a collection of on-demand content designed with industry experts to help your business thrive including:

  • Logins for all team members with a work email address to the YF Retail Insights platform.
  • Access to over 15 hours of insights and opinion for current retailers.
  • Access to insights to new retailers added to the platform within your annual subscription term.
  • Access to all new content including interviews and resources added to current and future retailers within your annual subscription term.
  • Notifications when new content is added.
  • Track your progress as you work through insights.
  • Save your place and return to your last stage in your learning journey.
  • Insights from experts on current industry trends including from GS1 UK.
  • Extensive resources that range from store lists to rate cards and best practice documents.

YF Retail Insights has been designed for…

  • Consumer brands of all stages seeking advice and insight to a wide range of UK retailers
  • Founders starting out – early stage founders striving for growth
  • Scaling businesses seeking to equip their sales and account management teams with expert knowledge

A subscription is for a 12 month minimum term. Even where we have a monthly payment plan, please be aware you are signing up to annual access.

Your subscription is payable as:

  • £1,800 per year, or
  • A payment plan of 12 monthly installments of £150 +5% monthly payment plan charge.


All prices exclude VAT, added at the checkout. Following your purchase, you will receive confirmation and receipt of purchase via email.

For further information, including our cancellation and refund policy, see our Terms & Conditions.

Within one business day of purchasing your subscription you will receive an invitation to enroll to the YFRI platform which should be shared with your team members.

Each team member must complete their own enrollment via the link to create their own YFRI profile and learning journey.

Retail Insights Platform 10

"An amazing tool to help win new listings or better manage existing accounts. The platform is very easy to use and the content is engaging - I would highly recommend this to other brands."

Head of Grocery, Peter's Yard

Retail Insights Platform 11

"I wish I'd had access to more insights like this early on. Imagining the buyer explaining exactly how they'd like me to approach them is just invaluable."

Founder of Borough Broth Co.

Retail Insights Platform 12

"An innovative platform for challenger brands, very comprehensive and easy to navigate."

Founder of Remeo Gelato

Retail Insights Platform 13

"A must-have for any brand looking to scale up and enter into the big leagues. It's jam-packed with golden nuggets of information, I wish I had this product 2 years ago when I was first starting out!"

Founder of Better Nature

Launching soon!

Register your interest


The Retail Insights platform will launch and be available from 10.30am on 24th January.

Subscribe from £150 per month to give everyone in your team access.

Register your interest to be the first to hear about early-bird offers!

This platform has been made in partnership and with thanks to GS1 UK.
Retail Insights Platform 14

YF Retail Insights


How long will I have access to the YF Retail Insights platform?

You will have access to the platform for 12 months, from the date of purchase / initial subscription. At the end of the 12 month period, the subscription will automatically renew on a rolling basis for additional 12 month periods until cancelled by either party.

Can I cancel my subscription when I am finished with the content?

Yes, you may cancel your subscription at any time however remember it is an annual subscription license and therefore no changes will take effect until the next annual renewal period. For example, if you subscribe on 21st February 2022, your subscription continues until the renewal date of 21st February 2023. Any cancellations of contract that take place prior to the renewal date would be effective from 21st February 2023.

I would rather pay in instalments. Can I set up a monthly payment plan?

Yes, if you cannot pay for the full year in one go, there is an option at checkout to set up a monthly payment plan via credit card or by setting up a direct debit. There is a 5% fee for paying via a monthly payment plan.

Once I have purchased access to the YF Retail Insights platform, how many members of my team can have access?

You can have up to 250 people from your company accessing the YF Retail Insights platform. This is the formal definition of an SME. Your team must sign up using their work email address/domain name or they will not be authorised access.

If I subscribe to YF Retail Insights, will I get access to buyers?

No, we do not provide direct access to buyers via this platform. You will have access to interviews with buyers where they will provide their insights and knowledge. For further information, see our T&Cs.  If you have any questions you would like us to ask in the interviews, we would love to hear them – contact us here.

Will access to YF Retail Insights guarantee me a listing?

No, neither YF nor subjects interviewed on this platform claim that the information shared will guarantee a listing. However, the insights and knowledge available will offer information that may help on the road to breaking through.

What does my subscription give me access to?

Your subscription gives you access to all content on the Retail Insights platform from your date of subscription, plus any additional content uploaded thereafter within your subscription term.

Will you add more information and retailers to the platform?

Yes. The existing content on this platform will be updated any time we are notified by the retailer that changes have been made or should industry trends require an update to the information we share. In addition, new retailers will be added regularly. For existing retailers, new interviews will be carried out each year.

How do I get involved with YF Retail Insights?

If you are a retailer and would like to be showcased on YF Retail Insights, then please contact [email protected] If you are a supplier who would like to offer their insights and experiences working with a specific retailer, please contact us here.

read more

Explore our Case Studies