Mindset is everything: acing the challenger brand mentality

The mindset of a challenger brand can be the difference between success and failure, say experts. In this article, FoodNavigator chatted to industry professionals to find out how agility and flexibility can keep businesses afloat, especially during the pandemic.

Read the full article to find out what the experts recommended, as well as Thea Alexander’s take on how Covid-19 has changed the food and drink start-up game.

Read the full article in Food Navigator

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An economic fork in the road

An economic fork in the road

The economic shock to the UK (and much of the world’s) system has only just begun, and the FMCG industry is at the coalface. So, faced with some brutal economic facts, I thought I would lay out, if and how, we are seeing them play out in the innovative brand world.

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