Mindset is everything: acing the challenger brand mentality

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The mindset of a challenger brand can be the difference between success and failure, say experts. In this article, FoodNavigator chatted to industry professionals to find out how agility and flexibility can keep businesses afloat, especially during the pandemic.

Read the full article to find out what the experts recommended, as well as Thea Alexander’s take on how Covid-19 has changed the food and drink start-up game.

Read the full article in Food Navigator

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