Soda Folk – Hiring a Managing Director

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Soda Folk, an all-natural American craft soda brand, was in a stage of high-growth. However, with the founder based in the US, they needed an MD with experience in the UK FMCG industry to help steer the ship.

Finding someone the founder could trust was key. This came down to both technical capability and the right personality match.

Soda Folk - Hiring a Managing Director 1
Soda Folk - Hiring a Managing Director 2


After a consultative phone call, we sent over a portfolio of three strong CVs within a week of the brief. Having been impressed by their initial phone interviews, the founder flew over to the UK to meet the candidates.

It was a difficult decision between the three, but the founder had found the one in Simon. The whole process from first brief to acceptance of offer was complete within 4 weeks.


Simon thrived in the role and lept straight into the position. Since joining Soda Folk, he has completed a significant fundraise, hired new team members and reset the business strategy.

As testament to their successful growth, Young Foodies have welcomed Soda Folk into our Community of leading challenger brands.

Soda Folk - Hiring a Managing Director 3

“Young Foodies builds relationships with their candidates and customers so that they understand you and your needs. I’ve been at both ends of their recruitment team, firstly when hiring a new Marketing Manager, and then they found me my perfect MD role in a fantastic business – and now we are part of the Community too.”

Simon, Managing Director

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