Tag: Support

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An economic fork in the road
Blogs

An economic fork in the road

The economic shock to the UK (and much of the world’s) system has only just begun, and the FMCG industry is at the coalface. So, faced with some brutal economic facts, I thought I would lay out, if and how, we are seeing them play out in the innovative brand world.

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Blogs

Insularity

I went for lunch the other day with a senior leader from the worlds’ biggest retailer and, when we asked what they look for in the brands they scale with, the answer was “founders that genuinely hear other perspectives”.

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Blogs

Are CPIs always the right option?

Bringing it back to first principles means to step back and ask the question ‘why’? It means creating space in the working week to think. It means starting with a blank piece of paper.

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