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This is the story of one of the UK’s fastest growing frozen direct to consumer food companies. Since launch 4 years ago, they have grown more than 100% year on year and expect to double in size each year for the next 3 years. Like all great brands, they operate customer-first and expect 99.5% delivery success (99.9% pick success). In a business growing that quickly, this standard is achievable but certainly requires a focus.
They approached us with their supply chain in a precarious position. They were experiencing service quality had dropped closer to 95% and they had concerns that costs were leaking at the 3PL due to inefficiencies in the pick and pack operation.
They wanted to run a tender of the market but with the business growing so quickly, the team simply did not have the capacity to do this themselves.
At the same time, they were nervous that if their existing provider caught wind of their tender, it could damage the relationship and so there was a safety value in using a third party that they could never replicate internally.
“We have this concern in the back of our minds but we just do not have the capacity to deal with it. We are also so reliant on this provider that we cannot let them know this is happening.”
The brand engaged YF to run a ‘stealth tender’ on their behalf – as an independent party we were able to find them answers without ever revealing the identity of the brand.
They spent time with our supply chain team so we could represent them externally with confidence. They also used this time to gain insight into the state of the market (at the time, the frozen storage market was swollen due to COVID and Brexit stockpiling).
Our deep understanding of the brand and the market enabled our team to screen a longlist of 60 best-fit providers to 14 that were worth putting through a formal tender. From there, we progressed 3 providers through to the advanced stages of the tender process including interviews and commercial assessments.
“This was an exciting project to work on, not only to have the chance to work with such an ambitious brand, but to present them with a fantastic result. It reminded us why we do what we do. With the brand being such a fast-paced environment, it was great to be able to take this project off the Head of Operations’ hands and give it the dedication that it deserves.
The brand was great to work with throughout – they were clear in outlining their demands and wishes, responsive and professional and were able to provide us with extra context and information whenever we needed it. And with the value opportunity uncovered, I suspect this is something we will find ourselves doing annually for them.”
1. Regular tendering is very important when you are high growth
2. The sooner you run these processes, the more profit you make in the year
3. Stealth is a valuable asset when negotiating
Our team can help you transform your supply chain, implement new systems and ultimately improve your bottom line.
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